Mented Cosmetics founders and owners are Amanda E. Johnson and K.J. And to think it all started in her kitchen. We formulate fun stuff for your face to help the 85 percent of us who deal with acne see results, naturally, she says. As women who wear multiple hats, how we spend each moment of the day matters. Amanda E. Johnson is the Co-Founder & COO of Mented Cosmetics, focused on digital strategy and brand building. All lipsticks are vegan, paraben-free, non-toxic and cruelty-free. Save my name, email, and website in this browser for the next time I comment. She says of her brand, My goal is to provide skin logic for all by simplifying the ingredients and taking a benefits-based approach., Amanda E. Johnson and KJ Miller of Mented Cosmetics. being Harvard Business School grads). I do try to work out three to four times a week; thats my true me time, she said. Another brand with the goal of making health and beauty simple for people of color, Bevel has been a go-to for all things shaving for Black men. You can take the Nude Lipstick Shade Match Quiz on their website and explore which of these colors could be your new go-to. She doesnt get a day off from sending out orders as her nail lacquer brand continues to rise in popularity. Beyond the launch of their new collection, Johnson says listening to their customers and being business savvy within the beauty industry has remained critical to the success of Mented. These cookies will be stored in your browser only with your consent. Calvin Quallis mens grooming brand Scotch Porter is a gem amongst gems. By combining quality, pleasure, and affordability, Chlo created Mademoiselle Provence to transport consumers to Provences very heart with indulgent beauty products. Miller and Amanda E. Johnson, founders of Mented Cosmetics, a multi-million dollar cosmetics brand celebrating the beauty of diversity. Everyone is part of her tribe as she rewrites the rules of inclusivity. As data from investor Kathryn Finney's Project Diane shows, although black women are the fastest-growing group of entrepreneurs in the U.S., they receive only 0.2% of VC funding. Danessa Myricks of Danessa Myricks Beauty. Deeply pigmented lip products from lipstick to gloss. In her content on social media, youll see her versatility in her makeup looks. Mented Cosmetics was born when two Black women, Amanda E. Johnson and KJ Miller, set out to create inclusive makeup for women of all shades. From day-to-night, we've got your eyes covered. The brand has other important core values such as keeping its products vegan and cruelty-free and celebrating its diverse community of customers. Mented Cosmetics is located in the U.S. Their headquarters are in New York, NY. This product retails for $25. SPOTLIGHT: Supermodel Veronica Webb shares how she built her first online business. You will receive 6 boxes a year, delivered to your doorstep every other month. Both have been a big part of her journey of having her cake and eating it too. Mented Cosmetics also offers a Beauty Influencer Program with a discount of 25% off on all orders. Post business school, I continued to work in corporate, but by night, I was in the process of launching a bunch of different businesses. However, if you catch her alone, its most likely working out. The multi-million-dollar beauty brand recently closed a $5M Series A round in funding. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Feedback on the Mented Cosmetics website was also overwhelmingly positive with very few reviews under 5/5 stars, though it should be noted that brands can filter reviews on their website. After discovering pleasure and delight from foot soaking, the wife and mother founded Natually London to deliver results for those who are tired of being let down by pedicures experiences. EVENTS We know you'll love being put first - because when it comes to beauty, no one deserves to be an afterthought. Kim Roxie loved helping women discover their beauty since she was young. When your favorite dermatologist launches a line of products made up of her coveted skin saving concoctions, your rejoice. You dont just land on the floor of NYSE. This Mented Cosmetics review hates to share the unfortunate truth: the brand does not currently ship to Canada. We Stan. As bankers and consultants, we took the measured approach, looking at data to figure out the market demand before coming to the conclusion that, hey, maybe we are the ones who will have to solve this problem.. The message is really resonating. We are invested in collaboration as a key to our success. Then she thought. Camara Aunique Helps of Camara AUnique Beauty. | Privacy Policy | Terms of Use | Essence.com Advertising Terms. With a formal background in branding, she decided to put her skill set to use and launch her own natural brand. Build the routine that's right for you with curated kits designed to meet all your makeup routine needs. But the ingredients were often questionable. Operating Status Active. This Mented Cosmetics lipstick is also paraben-free and non-toxic for only $16.50, but you can also purchase a customized Semi-Matte Trio and save $6. Negative comments about Mented Cosmetics proved difficult to find on all platforms. This Skin by Mented Sample Pack is intended to save you the trouble of having to swatch a dozen samples. Launched in France in 2012, Kadalys Founder Shirley Billots diverse background and knowledge of the French-Caribbean culture has allowed her to carefully consider the development of Kadalys products to ensure effectiveness for a diverse global consumer. But, their Facebook page had reviews from customers who tried to use the referral link, and their orders were canceled due to suspected fraud. From kitchen chemists to beauty industry insiders, meet the business owners who used their passion (and personal experiences) to create products that celebrate our melanin from the inside out! We also use third-party cookies that help us analyze and understand how you use this website. The mission behind BLAC has always been to showcase the diversity of women of color, she says. By the time she was a teenager, she was more advanced in how to grow a business, she also had her daughter Jasmyn (right) around the same time. After dealing with her own skin conditions and flare ups due to stress, Ebony Clay was on the hunt for an effective solution. You can also support and buy their products on Amazon and the brands official website: MentedCosmetics.com. This Mented Cosmetics review found that they are currently only shipping to the US. In 2017, Mented Cosmetics owners KJ Miller and Amanda E. Johnson founded the brand and launched their first product in NYC when the two realized there was a lack of makeup for darker skin tones. Phone Number (929)335-3312. Your Money, Your Life, LATEST LISTS When Quallis quit his cushy corporate job to follow his passion to make people feel their best, he took a huge leap of faith. Mented Cosmetics changed the beauty industry for the better when it was founded in 2017. Vegan and cruelty-free makeup piqued our interest, but customers positive responses and satisfaction with the products is what sold us. Whereas the Blending Brush creates gradients and the Flat Shader is ideal for packing eyeshadow across your eyelids without losing color pigments (or for defining your crease). One of the 5-star reviews praised the product for its versatility and effectiveness: My fav daily eyeshadow palette. More reason to look for products that you can use with these handy brushes! Mented Cosmetics carries a series of tools and kits that can assist with your Mented Cosmetics makeup. Sharon Cuter is a pistol who is not to be reigned in. After a humbling relearning of herself she met a new Dana, and Beneath Your Mask was born. You can customize your order with 3 products from the brands monthly selection of makeup categories: Perfect for makeup aficionados, gifts, or for cosmetic influencers, this Statement Box is $50 and will automatically charge your selected payment every 60 days. Kitiya King understood the importance of 10-free nail lacquer long before her competitors got on board. When KJ Miller and Amanda E. Johnson came up with the idea to build a beauty brand for women of color two years ago out of their frustration with the choices of beauty products for black women, they didnt dream thatMented Cosmetics would become one of the go-to beauty brands in the market. 31 May 2023 17:03:12 By clicking Sign Up, you agree to our KJ: When we had the idea for Mented, we both said, we should not be afterthoughts in the world of beauty. Sholayide Otugalu is not here for the basic. When Black Opal announced that the 25-year-old global beauty brand had been acquired by Desiree Rogers and Cheryl Mayberry McKissack last fall, Black people rejoiced. Select the newsletters you'd like to receive: By clicking Subscribe Now, you agree to our. So overcoming that fear and making the jump with Amanda was by far the biggest win for me. And thats what we decided to create. Andres Roban, President and CEO of Ounce of Nature, is a walking advertisement for his products. Management Stay in touch. Along with Amanda E. Johnson, Miller is the cofounder of Mented Cosmetics, a makeup line for women of color, which began as a project the two pursued on the weekends in their New York kitchens. The mission behind the brand "has always been to spread . Today, Crave Beauty is the go-to brand for all-natural treatments and healthy hair care. For Black women, time is precious, but often we forget that the time we spend outside of building our empires is just as important. Email for general inquiries, press, or careers. It didnt take long for her to notice the lack of shade ranges available at runway shows and photoshoots. Start here. Beauty Bakerie founder and CEO Cashmere Nicole (left) has been an entrepreneur since she was a child. The Nude LaLa Semi Matte Lipstick has two key qualities we all want in a good Mented lipstick: long-lasting and moisturizing at the same time. Retail companies like Mented Cosmetics, a multi-million dollar beauty brand celebrating women of all hues, helmed by CEO and co-founder KJ Miller, have risen to the occasion. ), the cost of this sample pack, $5 will be deducted from your foundation order. Her products are kind to both consumers and the environment. And with a number of beauty brands launching foundation lines with dozens of shades in efforts to become more inclusive, Miller says that a lot of women have found some of those launches feel somewhat gimmicky. We refused to be one trick ponies. This is a great Mented Cosmetics green undertone foundation for people with olive skin tones. Amanda: Regarding driving adoption, when we started making our handmade samples, we wanted to get the buzz going so we started to send those samples to social media influencers and YouTubers. Build your perfect base with complexion essentials formulated with skin loving ingredients. If you want to return products from a collection youll be charged full price for the items you keep. They ask great questions and think about things in new lights, she said. Miller comes from a retail operations background, having worked as a buyer for Sears and Kmart and a manager in consultancy Deloitte's retail practice. Women of color were used to being treated as an afterthought. Weve often heard from founders that running a business can be a 24-hour experience. Amanda Johnson and KJ Miller, who met as Harvard Business School classmates, were planning to raise only $500,000 in pre-seed funding, but found themselves on the receiving end of more investor interest than they'd expected. All products are vegan, paraben-free, non-toxic and cruelty free. Im the CEO of CultureBanx, redefining business news for minorities. For her brand Hue Noir, she uses science to design textures and shades guaranteed to work for all women of color. Dr. Chaneve Jeanniton of epi.logic believes that beauty is not just about looking good, but about feeling your best. This cookie is set by GDPR Cookie Consent plugin. Cheryl Mayberry McKissack and Desiree Rogers of Blk Opl. The mission behind the brand has always been to spread awareness of diversity through beauty and to embrace all aspects of color through unity. And she continues to maintain an all Black team. And a new Gold Label Cosmetics was born. Certified Aromatherapist Aba Gyepi-Garbrah is a lover of plant medicine who parlayed that affection into a brand filled with lush, hand-crafted botanical skincare. Also Known As Mented. Contact Email info@mentedcosmetics.com. Amanda: Follow your passion and continue to learn. The key thing for her is to have fun with makeup. Start with our shade finder to find your perfect match and begin building your collection today! Berry founded Glam Body in 2017 after learning about coffees ability to clear acne, smooth skin, eliminate blackheads, cure hyperpigmentation, treat cellulite, and soothe eczema. Being on Cheddar.tv talking about our vision on the floor of the NYSE was a surreal moment. And theyre starting with the potentially trickiest beauty buy of them all: "nude" lipstick. This investment will go towards an expanded product range, including eye palettes, as well as growing a team and doubling down on marketing. When setting out to raise money Miller quickly realized how she was going to differentiate her product. Other times all Ill want to do is throw on a bit of primer and some lip balm, she said. Marla Rene Skincare founder Marla Rene is a mother, a candle lover, and a DIYer. It is a Black-owned company that ensures no woman is left feeling like an afterthought in the world of beauty. First of all, [foundation] has always been our most requested product.says Miller. Privacy Policy It as space where women can find beauty hacks produced by other women of color. I wanted to speak positivity and grandeur into everyones life, she says. Thats what Dr. Rose Ingletons clients did when the busy doc finally packaged her signature Jamaican SuperFruit blend. By clicking submit, you agree to receive emails from Rolling Out and accept our web terms of use and privacy and cookie policy. In January 2017, they started taking pre-orders for their first products: vegan, nontoxic nude lipsticks formulated especially for women of color. This subscription box houses many items that can encompass your daily makeup routine for an attainable price. About We asked friends and family if theyve found the perfect nude, did the legwork of going to makeup counters and challenging the employees to find the right lip color for us, and generally just a lot of first party research. The Skin by Mented Duo retails for $40. That is a real consideration month-over-month as you expand your team, your product line, and you get an office. Editors Note: There are countless Black-owned beauty brands and we regret that we could not include them all, and their founders, in this list. You must make your return within 30 days and send them your order confirmation email to receive a full refund. When the Philadelphia native open her first salon, she began to experiment with fruits, vegetables, herbs, essential oils, and vitamins in hopes of treating and curing scalp issues with great success. Since its launch in January 2017 Mented has taken the beauty industry by storm by unapologetically placing women of color at the forefront. With the icon Josephine Baker as her inspiration she started her cosmetics brand Josphine Cosmetics for the untamed, opulent and radical. When selecting what type of vacation this CEO wants to have, Miller admits she prefers a relaxing experience. Johnson and Miller are also intentional about running Mented Cosmetics as a digital-first brand that prioritizes customer experience and education. We believe that daily use of key products with quality ingredients can help you achieve a glowing complexion year-round, says the good doc. Now it, and her products, are go-tos for women all over. The intensity of each of the 4 shades deepens in that order (from light to rich), and they cater to warm and cool undertones. We caught up with them to hear how they built their business; they also participated in a panel discussion at New Yorks YouTube Space on December 14. Our goal and mission is to bring people together through fragrance, she says. My vision was to create a brand where there were limitless possibilities for women from all walks of life to create, she says. Vitamin C also helps brighten and freshen up your skins overall appearance. To date, Mented has seen great success with organic marketing, relying on buzz from women using social platforms like Instagram and Facebook, as well as influencer campaigns. We come in a myriad of shades and that needs to be reflected.. We know you'll love being put first - because when it comes to beauty, no one deserves to be an afterthought. But bonus points were also given for affordability. LaVonndra Elle Johnson of Elle Johnson Co. LaVonndra Elle Johnson became a skincare creator after her own battle with extremely oily skin led her to seek viable options for skincare. Miller likes to play around with her beauty looks during her off time. COTA, named after her brother, is dedicated to providing the ideal skincare program for all skin types. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. While theres been much speculation about whether Bevel is still a Black-owned brand, founder, CEO, father, brother, husband and leader Tristan Walker is still at the helm of the brand. I always wished I had a course like the one Im teaching, she said. And they're starting with the potentially trickiest beauty buy of them all: "nude" lipstick. Creating makeup that is vegan, paraben-free, non-toxic and cruelty-free, has made them a trusted brand in the beauty space. This Mented Cosmetics review will now focus on the brands bestselling makeup products, tools, and kits to give you all the information you will need to decide if the products are worth adding to your cart. By Shannon Hawkins, Staff Writer | Digital Business, Ask friends and family for initial capital, Hit the digital pavement and reach out via Linkedin, Source capital from Angel investors in your city. So were so excited because it is truly skinlike in the name Skin by Mented is so fitting, adds Miller. She says the mission is to refine motherhood by making moms more empowered, confident and beautiful. Amen! Contact Thats why she needs to set boundaries, create a hard 4:30 PM stop for the day and be intentional about spending time with her family. Today, she is visible to the world and using her platform popularity to create a beauty brand that gives everyone who wears it a confidence boost! In this ESSENCE.com series, well get the scoop on how some of your favorite entrepreneurs and executives are spending time off the clock to refuel, recenter and to remember their north stars.
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