In the case that the brand has outlined everything in their pitch, you could just respond with something simple like: Some bloggers do charge in addition to accepting product. :), Totally agree, it is fun to try something for free! Based on the comments, theyve done this with a LOT of bloggers. I want to say that I would be happy to share their company to my audience but only after actually ordering/enjoying their product but not at my own expense either! Dont forget that we interviewed Jordynn Nicholson, a successful full-time creator, on our podcast Soulcial Scoop, and its available now for you to binge everywhere you listen to your podcasts. Response rates during outreach campaigns can vary wildly. So glad it was helpful! And I do the same thing very little that I am pitched ever ends up on the blog! Oh that is a great point! Lets say youve found an Instagram creator thatd be a perfect brand ambassador. Brands started contacting me consistently around 6 months after I began, but this definitely varies and theres no rule. 5 Successful Brand Ambassador Program Examples - Duel Anyways Im still thankful but i hope i do get a fair payment or equivalent item after giving my service. i actually responded to an email the other day saying no thank you for xyz reason, said nothing about money and they sent me a generic we dont have room in the budget but good karma and publicity blah blah and i wrote back and called them out because i hadnt said anything about monetary exchange and it just made me even more mad and definitely not interested in doing it, lol. Love your response to the social media reach offerings I may have to borrow that! I remember the first email from a brand I got. Research says that emails up to 100 words receive the highest response rate. In that case, youll just need to be patient. :P. This is such a helpful post! "Feedback, whether negative or positive, is really important to me. I have received a message from a brand, they have a large following but generally low engagement on their posts. So glad they were helpful. Hope that helps! Those are the absolute worst. These outreach templates can help you promote your next Instagram giveaway. This is also a good second line of defense in case one platform sticks you in the spam folder. http://stylediarybyosy.blogspot.com/, Thank you for sharing these! Here's how to ask someone to be a brand ambassador. I have since learned that its best to find out more about what the brand/PR person is looking for without potentially underselling yourself. Even then, I prefer to just share it on social media. I actually just got one of these yesterday- somewhere between the ambiguous and the ugly. To wrap things up, well answer some of the most common outreach-related questions we get. I typically start my email off sharing why Im interested in working with the brand and why I believe it will be a well-performing partnership. I nearly said yes to the companys proposal. You mean to tell me that this Fortune 500 company want me to go out and buy, write about, photograph, and sell my readers their product for free? Send an email! Step 1. Now that youve determined the best place and time to conduct outreach, its time to draft your actual pitch message. 10 Things You Should Know About Shiba Inus, When You Should Say No to Blogging Opportunities, How to Take Your Own Outfit Photos For Your Blog, What I did Before I Quit My Job To Become a Full-Time Blogger, Productivity Tips for Bloggers & Creatives to Beat Overwhelm, Tips and Tricks to Up Your Photo Game on Instagram, Summertime Essentials for a Staycation at the Lake, F&F Friday Favorites: 01.30.15 | Fitness & Feta, 5 Pieces of Blogging Advice That Saved My Tail, http://www.successfulblogging.com/sponsored-blog-post-rates/, http://Www.thepowerofthepretty.blogspot.com. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. New Season Prophetic Prayers and Declarations [NSPPD Thank you so much for posting this! Maybe you can talk up a recent post they did. I wouldnt recommend sharing their products and your discount code with your audience if these products arent something you personally have tried and can honestly recommend. Mostly I ignore the emails. Hi Jane. Oops! Im going to flip the request about budget, let see how this goes. Dont assume the worst, though! Let your DM serve as a sort of hook and teaser versus a detailed invitation. Looking for help getting your blog or brand off the ground? One brand offered me their branded merchandise including wait for it STICKERS instead of my rate. Develop a marketing acumen. Very helpful I dont get a lot of emails like the good ones, so I also dont have a lot to show the people who dont talk about money, if that makes a sense. I started my Instagram account 3 weeks ago and have grown a lovely following very quickly, however I want to remain authentic and not cave to the influencer ways. Even offered me my own code to share with my audiance and if i got 5 people t o use this code they will send me a free product in exchange and also gave me a personal discount code for future purchases. The brand is interested and asked you to send rate. But this is helpful. Heres an example of how I might respond to something Im really interested in: Thanks for reaching out! oh that is helpful! Lululemon's rivals, Under Armour, Puma and Nike, all endorsed world . Please let me know if you have any questions, and I look forward to hearing from you! Is it better to reach out via email or DM (direct message)? Emails can be longer and more detailed than DMs. If you're a creator who is looking to turn their online influence and creativity into a profitable, self-sustaining business, you can become part of the cool. Because you only have one shot to make a fabulous first impression. Reduce friction by reminding your brand ambassadors that you value their work and that theyre an asset to your brand. Do you know what to say? xx Kathryn If you want to talk specifics, feel free to shoot me an email, but Id be upfront with them. Either way, your goal should be to pitchambassadors where they want to be contacted. Pingback: 5 Pieces of Blogging Advice That Saved My Tail. For starters, most ambassadors and influencers prefer the following contact channels: For direct messages, keep your initial pitchshort and sweet. So far all I have been contacted about are for book reviews, they send me the book, I read it, then post about it. I totally agree with you Ana! At first, you might feel your stomach drop, because it might be from a brand or company youve always wanted to work with as a blogger. As a brand ambassador, youd partner with us for social media campaigns and content featuring our organic protein powders. Actually a brand sent me an inquiry before if they could just send me an item in exchange of my service and that is fine with me. Its upsetting that so many companies expect bloggers to do work for free, and with such strict guidelines. Try not to catch your contacts at awkward times based on where theyre located. Now we want to know what makes your perfect brunch. Recently Ive came across a paid collaboration mail from a beauty brand. I generally will ignore those. Thanks Katie! Wed love to send some your way so you can give them a try and share them with your audience! In this email response, I typically thank them for taking the time to response and that Im happy to hear that theyre interested in working together. I really cant stand those emails like the last one you stated I get them all the time, and half the time I just dont have the time to respond to these time wasters so I dont! So annoying! Working with Statusphere allows you to find relevant ambassadors and scale your campaigns faster. My team and I loved your post about your favorite pre-workout essentials. I either then archive it, or politely say something like: Thank you for the offer, but at this time, Im unable to take on unpaid work. This is probably bad, but I just ignore most messages like e-mail #3 now. Two very important tips: choose the Word of . They clearly love your work, so youre in a great position to ask for additional compensation, whether thats money or otherwise. I have so many of these that I just havent responded to because I didnt know how. I have a couple of these in my inbox that I need to respond to but havent because Im sick of saying no. If the email is unreadable, however, I generally assume that to be just straight up spam and dont even reply! So much of how to ask about a collaboration on Instagram is doing so on the creators terms. At first, you might feel your stomach drop, because it might be from a brand or company you've always wanted to work with as a blogger. I do work with a couple of influencer networks with campaigns that I can apply to, however. Again thank you so much for this article! Haha, well thats to the point and I bet you get a lot less responses then I do. Their positive spokespersonship is intended to boost brand awareness and help convert new customers. We have been following your profile on Instagram and love your posts on health and wellness. Thats okay! How to Reply to a Brand Collaboration Email | Tips for Bloggers. Eek, so sorry I missed replying to you Taylor, you ended up in my moderation queue! Youre so welcome! While providing similar benefits to brands, brand ambassadors represent a long-term commitment. I couldnt help but laugh! Its good to see some response examples for the good, the bad, and the ugly! 6 criteria to recognise your brand ambassadors - Skeepers I got a totally new one last week. Covering both channels ensures that your messages are cant-miss. Brand Ambassador Interview Questions (With Sample Answers) They can also respond to customer complaints and therefore mitigate negativity. I hate when companies want you to write things for free. We get it: influencer outreach feels like a huge hurdle for brands. Is it better to reach out via email or DM (direct message)? :) While its nice that theyre interested in working with you, have you tried and used their products before? My replies now are a long the same lines. If you have a finished media kit, you can also send it in this email too so that they can keep it on file for future reference. Anyways I came across your blog and love it! But, how the heck do you navigate the process after you get these emails? Im so glad it was helpful, Tabitha! I loved reading how you responded to the different inquiries. Im curious about how other bloggers respond. In the modern day of social media, this most often means an influencer. Not a free product sample, no gift card, and definitely no cash. My name is [insert name here] and I'm the [position] at [insert brand name]. I am reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. Heres one that I think is pretty fair: http://www.successfulblogging.com/sponsored-blog-post-rates/. I absolutely love brunch, in fact I host one for my family every holiday season. 7 steps to becoming a brand ambassador Follow these steps to pursue a career as a brand ambassador: Discover compatible brands Build engagement Create a cohesive online personality Get your audience involved Build a following Contact relevant brands Apply to be a brand ambassador Thanks for sharing! Arent those the worst?! Thank you for this blog post. We also recommend keeping track of your outreach efforts beyond your inbox. Wishing you the best in getting paid for your hard work. What?! Great Tips!! Because pitching is a make-or-break moment. Absolutely, Id love to work with X Brand on Y Project! This seems to be a popular topic right now! 1. Once you have earned a certain amount (say for example, triple whatever they paid) you will refund them for whatever they bought and they can keep the items. Brandbassador Reviews 2023: Details, Pricing, & Features Oh my goodness yes those emails from big companies wanting free exposure are the worst! Let me know how it goes! Wed love for you to create a post telling us your best brunch tip: whether its a recipe, an outfit, or just your own favorite must haves to make your brunch the best in town. They just needed a size my address. If you do a product review, is the product the compensation? What should you do? The left was sent via email and the right was adapted and sent via DM. [Insert personalized compliment about their content]. Translation? Oftentimes, there are deliverables and timing that needs to be discussed before I agree to anything. Stickers? haha I cant stand that last one. Hey Jenn, thank you so much for this post! Instagram DMs allow you to be more casual and direct. They tell me their reason for contact is General/Comment which irritates me because I feel like they are not paying attention or they are trying to wiggle their way around it for a free post. When are they typically responding to or liking comments? most of the time i tell them thank you but no thank you its not for me because i figure if they are going to offer me something they would have already. Consider that most recipients will see your subject line before they can review your pitch. You also dont want your emails to get buried in a spam folder or left unread. Step #1: Identify the right influencers. How to Ask Someone to Be a Brand Ambassador [+ Template] Creators work tirelessly to produce content and curate their social media accounts to reflect their unique style. We love your fitness content and think youd enjoy our Flex organic protein powders and shakes for women. Its such an important topic that I am really passionate about lately. Ive received a few emails like this. This means that if you click a link and make a purchase, I may make a small commission. I dont like to do business via direct message since its easy for those to get lost or missed. The rules to win would be simple, [insert giveaway rules]. I actually heard back from her, and she totally understood. :). I agree, it is important, its so easy to be taken advantage of without even realizing it. There are plenty of potential reasons why influencers dont answer your emails. 8 Steps to Become a Successful Brand Ambassador: Choose your main platform. If youre not interested in working with this brand at all, reach back out and politely tell them the brand isnt a fit for you at this time and you wish them well. Put Reward Systems in Place Maybe you can talk up a recent post they did. Id reach back out and ask them to clarify the deliverables theyd be looking for in your blog post, and ask them for an example of a past collaboration with another blogger.
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